keep-calm-and-don-t-click-31

Reuters reports that the so-called Islamic State has released a video that claims to show Moaz al-Kasasbeh, a Jordanian pilot, being burned alive.

The so-called Islamic State (which is neither Islamic nor a State) employs this tactic regularly: they stage a gruesome death for a hostage on video. They know that this is “clickbait” for both their supporters and their enemies. They know we will be curious about that video. It is human nature to be curious.

So take action against ISIS: don’t look for that video. Don’t Google it. Don’t click on multiple stories about it. Learn what you absolutely need to know (if you’re like me, you’re already past that limit by reading the Reuters article or similar) and then leave it strictly alone.

Don’t feed the terrorists. Every click rewards the murder. Clicking the video or stories about the video is the equivalent of cheering for the murderers. Put even more simply: Want your dog to learn a trick? Give it a treat for doing the trick. Want your dog to unlearn the trick? Stop rewarding the trick with treats and attention.

Each of us individually may seem to be too small to matter. But ask any creator of YouTube videos: they watch the counters. Ask any blogger: we’re obsessed with our stats. Every click we withhold from these murderers is a small victory for decency.

Keep calm and don’t click.