Image: An Amazon distribution center work floor. Photo from 7 Examples of How Amazon Treats Their 90,000+ Warehouse Employees Like Cattle by Jacob Weindling on PasteMagazine.com.
I often recommend books on this blog, and I am certainly an avid consumer of books. I’m working my way towards some better choices, and I thought I’d share the process with you.
Every consumer has a different menu of choices for consumption. The choices available to an able-bodied suburban consumer who owns a car are different from the choices available to a consumer living in an area with limited options for transportation and severe time or energy constraints. I want to emphasize that I am NOT making a judgment on choices forced by poverty, disability, or other menu-shrinking constraints. Rather, the same method follows: evaluate your choices and pick the best for you, whatever it is.
Jewish tradition bids us to take care not to injure others, directly or indirectly. When we do business with a company, we validate their choices about labor practices, sourcing their products, impact on the environment, etc. Their choices become our choices. Therefore it is worthwhile to think through our priorities for consumption.
Years ago, I boycotted Amazon.com because I saw it as a killer of locally owned bookstores. Gradually, as the bookstores succumbed anyway, and as my disabilities expanded, I altered my behavior and began using Amazon’s extremely convenient services, including book sales. The ability to have things delivered to my home as well as the convenience of the Kindle for reading in bed drove my decisions.
I winced whenever I read about Amazon’s labor practices, poor working conditions, and other questionable policies. Still I did not see better options for me, so I kept on buying from Amazon. Even here on the blog, I linked the names of books I recommended to their Amazon pages.
However, I made an error in my ethical calculations. I framed the choice to do business with Amazon as a binary choice: buy nothing from them vs. buy automatically from them. That is an easy mistake to make, since our brains tend to frame questions in the binary. There is also a sneaky convenience in saying, “I have to buy X from them, I might as well buy Y as well.” In fact, there are more options than those two.
Instead of “all” or “nothing,” I now re-frame the Amazon decision: I will buy from that company if and only if it is the least-harmful option available to me for genuinely necessary consumption. That’s going to take some extra time and effort, but I see it as a more ethical choice.
The part of that decision that will be visible here on the blog is that I’m going to start linking book titles to other choices than Amazon. In the most recent such post, Book List: Jewish Spirituality, I’ve begun my new practice. When an author has a web page with a link for buying the book, I’ll link to that, because no matter what it links to (usually Amazon) the author will get more money for their work. When there is no such page available, I’m going to link to an independent bookseller, and I’ll mix those up among several I know. On the recent list, I linked to Powell’s Books, an independent bookseller in Portland, Oregon with a good website and excellent service. Readers can navigate to the bookseller of their choice or to a local library.
Finally, as with all such questions, I’m open to the hope that Jeff Bezos (owner of Amazon) will see his way towards treating his employees with decency. Consumer pressure makes companies improve bad policies all the time: ask Nike, for instance, which has had an ongoing conversation with consumers and activists since the 1990’s.
Some principles to ponder:
Money is power, even in small quantities. We influence companies when we choose to do business with them, or not to do business, or to do business as little as possible.
Most menus have more than two items. I thought of Amazon as a yes/no decision, when in fact it was a yes/no/sometimes choice. If the only way a person can afford something they need is to buy it Walmart, Jewish tradition teaches that it is not my business to judge them, because I will be much too busy working out my own ethical problems.
Buying “Used” is an option, too. If we are concerned about the planet and sustainability, sometimes buying used goods is the most ethically sound option. I recommend this option with enthusiasm, although it has a downside: the author gets no pay for a used book sale. Again, the choices are ours and none of them are 100% “pure.”